Jullien Gordon's B.P.A.I.D. Program
Program starts May 27th. 15 out of 30 spots filled as of May 26th.
B.P.A.I.D. IS A 3-WEEK ONLINE MBA PROGRAM + BUSINESS TRAINING DESIGNED TO HELP YOU EARN AN ADDITIONAL 4-FIGURES IN 4 WEEKS WITH A SIDE HUSTLE
A Teacher Who Loves To Cook
Recent Grad Doing Public Speaking
Hospitality Exec Who Wants To Coach
An Editor Leveraging Her Brand
Accountant Who Just Quit His Job
College Staff Who Loves Photography
Your B.P.A.I.D. Success Story Here
THIS PROGRAM IS FOR YOU IF…
YOU HAD A LEMONADE STAND AS A KID BUT LOST YOUR HUSTLA SPIRIT SINCE.
YOU RESPECT HUSTLAS LIKE RICHARD BRANSON, JAY-Z, + WARREN BUFFET.
YOU ALREADY HAVE A SIDE HUSTLE + YOU WANT TO GROW IT FASTER.
YOU LIKE YOUR JOB + WANT TO EXERCISE YOUR ENTREPRENEURIAL SPIRIT.
YOU WANT TO QUIT YOUR JOB + BECOME A FULL-TIME ENTREPRENEUR.
YOU HAVE LOTS OF IDEAS, BUT FEEL STUCK, AND WANT SOME CLARITY.
YOU KNOW WHAT YOU LOVE DOING + WANT TO MONETIZE YOUR PASSION.
YOU ARE A FREELANCER WHO DOESN’T FEEL FREE.
YOU JUST WANT TO EARN SOME EXTRA INCOME TO PAY A MONTHLY BILL OR TWO.
MEET ME, JULLIEN GORDON, YOUR SIDE KICK (IN THE A$$)
Me as a kid wondering how to make that cheese
My team rehearsing for business plan competition
My Stanford GSB graduation
Me leading a corporate training
My wife & I at our recent wedding
I am the son of two doctors, but didn’t want to be a doctor.
I was blessed to be born to my parents. I had everything I needed growing up. I am the son of two doctors, but I knew that I didn’t want to be a doctor. They worked long hours and missed important events. My godmother, who is in her mid-80s, was my role model. She owns a BBQ restaurant and still works 6 days a week because she wants to, not because she has to. I saw her raise 3 kids and 8 grandkids as an entrepreneur and she never missed an important moment in their lives.
I graduated from the Stanford Graduate School of Business, but skipped recruiting.
I didn’t go to Stanford to become a banker, consultant, or general manager. I went there to learn how to think bigger. While there, I raised money to start a tech company, but due to my poor leadership at the time, we ran out of the money. The idea didn’t fail. I failed the idea. But thankfully I learned from that experience.
After Stanford, I took a “bridge job” at Management Leadership for Tomorrow.
I’ll teach you about bridge jobs during the program, but basically MLT became my main hustle while I looked for what would be next. Because of the relationship I established with my employer and boss, they helped me launch my speaking career as a side hustle and I am forever grateful for their appreciation of my entrepreneurial spirit. But that freedom came from me being a high performer first.
My side hustle became my main hustle on January 9, 2009 in a down economy.
3 months later, the stock market hit rock bottom. Despite that, I’m still here 4 and half years later, doing what I love, and my business is continuing to grow. That’s because when I left MLT, I had momentum. I wasn’t starting from zero. I was already speaking at colleges, leading private trainings, and coaching professionals.
Since then, I’ve spoke at 100s of companies + colleges + I’ve written 5 books.
I always wanted to be a teacher, but not in the traditional sense. I found my calling teaching people how to find their purpose and passion and integrate it with their professional path. Companies look to me for help engaging their employees and colleges call on me to help students rethink their life, education, and careers.
In 2013, I had 60 different clients pay me $2,000 or more.
Whereas past generations earned an income from one source and then diversified it via stocks and other investments, The Incomes Generation will instead diversify the number of sources we earn our income from. By having multiple clients, I have been able to weather the ups and downs of our economy without feeling a dip or squeeze. If an employee just had one more stream of income, they would be a lot safer and feel more empowered.
In the past year I got married and bought a multi-family home, while doing what we love.
We’ve been very intentional about our lifestyle design and our various streams of income from consulting, speaking, coaching, online programs, books, and AirBnB have allowed us to create the life we desire and we are finding ourselves experiencing our Perfect Average Days more often. We don’t ever want to feel like we have to trade off family for work like my parents felt they had to, especially given that we are expecting our first child in September.
HERE ARE THE SKILLS 100s OF PROFESSIONALS LIKE YOU THINK I’M GREAT AT
I’VE BEEN FORTUNATE TO HAVE THIS MOVEMENT SPREAD BY…
WHAT MY CORPORATE CONSULTING CLIENTS HAVE TO SAY…
Principal at Coburn Ventures
“Jullien has a rare depth of understanding about what it truly takes to actually change in a world that likes to chat about change, sugar-coat what it truly means to “change” and fails to understand the skills involved and available to monumentally change an organization. Jullien is empathetic because of his own rich journey. While Jullien has a distinct modeled approach he realizes that the work is about helping people obtain what they truly want in life not furthering the brilliance of his model. The model is a tool. Being of service is the point.”
CEO of CareerCoach.com
“For almost a year now, I’ve leaned on Jullien as a consultant to help me strategize around how to scale my business beyond me, brand myself to open up speaking and training opportunities, and create a product based on my coaching practice that allows more people to access me while deciding to invest in a coaching relationship. I highly respect his wisdom, innovation, and business acumen. He is a true thought leader when it comes to mastering and monetizing who you are and what you do.”
COO at Narativ Inc
“Jullien is a true strategist and visionary. He gets things done by being a skilled taskmaster. He has helped us create a vision for our business and implement an action plan that made it very clear what my and my business partners’ tasks needed to be. Jullien is always available to take calls and responds quickly to emails with outside of the box ideas to develop our business. He’s helped us nearly double our revenues in the space of a year and a half. We continue to work with him every time we need someone to help us think through our plan and the best ways to execute that plan.”
HOW WE’LL CREATE YOUR B.P.A.I.D. TOGETHER
The 9 Side Steps is a framework I personally developed after successfully making my side hustle my main hustle. I made my transition from a full-time job on January 9th, 2009, just 3 months before the economy hit rock bottom. Thanks to these simple steps, me and my company have continued to grow despite fluctuations in the economy. And because I know my true value, today I am experiencing more financial freedom and time freedom than any job could offer.
1. Finding Your Why
8 MODULES | How do you build a business that aligns with who you are and your passion and gives you meaning and money at the same time?
2. Finding Courage To Start
3 MODULES | How do you fuck fear so that it doesn’t stop you from being who you were created to be and creating what you were created to create?
3. Finding Time + Flow
10 MODULES | How do you overcome procrastination & perfectionism and establish boundaries in your life to create space for your ideas to grow?
4. Finding Your Idea + Market
8 MODULES | How do you identify a problem that you want to solve and find a market that is willing and able to buy your solution?
5. Finding A Business Model
10 MODULES | How do you create a business model and pricing structure that allows you to keep giving your gift and growing your business?
6. Finding Your Brand + Positioning
9 MODULES | How do you differentiate yourself in the mind of the customer from people who offer similar products & services?
7. Finding + Selling Clients
6 MODULES | How do you identify all of the various channels you can use to reach potential clients & what do you say once you have their attention?
8. Finding The Right Tools + Technology
9 MODULES | How do you automate your business in such a way that you are running your business rather than your business running you?
9. Finding + Managing Money
5 MODULES | How do you raise money in the early stages of your business, find investors, & know what they are looking for in a business?
I WILL BE BY YOUR SIDE EVERY STEP OF THE WAY
Two Calls Per Week
On Monday and Thursday evenings, Jullien will answer any questions you have about your side hustle live on the call. The second half of the call is dedicated to you getting what you need to succeed. Ask and you shall receive.
In between calls, Jullien will be available via email to receive your questions. While he cannot answer every question specifically, he will use your questions to generate and share new insights that might benefit the entire community.
Jullien believes in the collective wisdom of us all and will be working tirelessly to moderate the online forums where you can get support from him directly as well as other members of our knowledgeable community.
I will do the rest. You can listen to the audio on your phone between calls during your commute, lunch break, or workout.
When you get on the weekly calls, I will guide you step-by-step through the completion of your B.P.A.I.D. and answer all of your questions.
WHAT MORE RECENT B.P.A.I.D. OWNERS HAVE TO SAY…
Lawyer, 31, Amersterdam
“In 2010, I started living and working internationally and have created several ventures across industries: business law, renewable energy, entertainment, beverages, and trucking/distribution. Jullien’s Average Business Cycle tool help me evaluate the cost/benefit of entering into ventures in new business areas. Thanks in large part to Jullien’s coaching and support, I work virtually from all over the world and frequently travel to help my clients solve problems and close deals. In 2013, I closed nearly $50 million on behalf of my clients, including my biggest deal to date.”
IT Project Manager, 40, Atlanta
“I always wanted to create a business plan for my side hustle but felt that I didn’t have the time or enough knowledge to move forward effectively through the process, and I would become overwhelmed with the amount of work required. By having a group of people that I spoke with on a consistent basis, and having an accountability partner I was able to do the impossible: create a business plan in 3 weeks.”
Social Media Marketer, 26, Los Angeles
“Even though I’ve already launched my vegan brownie company, there were many aspects of this process that were new to me or parts that I hadn’t thought of. B.P.A.I.D. was just what I needed at this point in time. The information was directly relevant to where I am in my entrepreneurial journey. I was able to organize the structure and marketing of my business to make it more effective and efficient. Shortly after graduating from BPAID, I launched a successful $12,000 Kickstarter campaign for Charlie’s Brownies. Many of my fellow B.P.A.I.D. Owners contributed including Jullien! In part because of B.P.A.I.D., in 2013, I doubled my sales from 2012.”
Nothing excites me more than seeing my students get their first check from a client that is more than their salary when calculated hourly. When someone realizes that they can create and capture value on their own outside of an institution, that’s when the light bulb goes off and there is no going back after that. Worst case scenario…keep your job.
SEE WHAT’S INSIDE THE PROGRAM + INSIDE YOU
This isn’t just about finding a great idea. This is all about building a great business. And the difference between a great idea and a great business is planning and execution. Therefore, I have created an customized online workbook technology that helps you write your B.P.A.I.D. (Business Plan And Implementation Document) as you complete each exercise. The online workbook includes 60+ exercise and 100s of questions that you must answer if you want to build a legitimate business on the side.
BY THE END, YOUR BUSINESS WILL HAVE EVERYTHING IT NEEDS TO SUCCEED…
Complete Business Plan
You will have a finished business plan that you can use for funding if necessary.
Clear Target Market
You will be crystal clear about your target market so you can serve them better.
Solid Business Model
You will have an easy-to-understand business model that helps you identify growth opportunities.
Simple Sales Strategy
You will know your sales channels, strategic partnerships to build, and what to say to who.
Clear Goals + Objectives
Your Implementation Document will guide you to the next most action you can take to grow your business immediately.
Your Time + Energy
You will know how to create space in your life for you to work and your business to grow.
WHAT MY ANONYMOUS COACHING CLIENTS HAVE TO SAY…
Digital Marketer, 35
New York, NY
“I started working with Jullien because I sensed my firm was about to downsize soon despite the image it portrays to the public. I knew I needed to make my move, but as a woman, I had difficulty selling myself and commanding my true value. Jullien and I worked 1-on-1 and I must say that my ability to communicate my worth in my personal and professional life has improved drastically. I recently left my firm and I got a more senior job that is aligned with my passion and true value.”
Real Estate Executive, 40
New York, NY
“I’ve been at the same firm for over a decade though I’ve always had this entrepreneurial bug in me. In my first three months working with Jullien, I established my own private real estate firm, hosted an investor meeting, and I raised over $750,000 in capital. Jullien kicked me in the ass and he still holds me accountable as my coach months later. If it weren’t for Jullien, I would be still be stuck. I haven’t quit yet, but I have an escape plan.”
Financial Analyst, 35
“Even though I went to business school and got a job in finance for a Fortune 500 health care company, I’ve always had entrepreneurial ideas. But given my busy work schedule, I never had time to move them forward. Jullien helped me identify which of my business ideas would be easiest to build organically without sacrificing quality time with my husband and two daughters. By the end of our coaching, I closed a contract for $5,000 leveraging my existing skill set in a completely different industry. That definitely helps with the mortgage and day care.”
BONUS #1: A FREE BUDDY PASS
I know that entrepreneurship can be a lonely journey and while I have a high degree of self-discipline I don’t rely on it. That’s I’m giving you a buddy pass so that you can bring your business partner or a friend you know who also wants to grow a side hustle. During the program, they can serve as your accountability partner between calls. Even if you don’t take advantage of this offer, we will assign you accountability partner once we begin.
When you register, just forward us your receipt along with your friend’s name and their email address and they will be registered too!
BONUS #2: THE CAREER CHANGE CHALLENGE
Let’s say that you take this program and decide, I don’t want to have a side hustle. I just want one good paying job. Well I have a solution to help you land your D.R.E.A.M. job—The Career Change Challenge.
This program includes 60 videos with 6.5+ hours of easy-to-follow video content based on the latest career success strategies and you can watch them anytime from the comfort of your own home.
The program will help you…
1. LAND YOUR DREAM JOB FASTER
The average career changer takes 18 months to successfully change jobs from thought to transition.
2. INCREASE YOUR INTERVIEW CONVERSION RATE
You will learn how to find and target the right company and position so that you interview less, but interview right.
3. LOWER YOUR RISK OF JOB HOPPING
Don’t end up being a job hopper. Make sure you get it right once and for all…this time!
TRY IT FOR 10 DAYS 100% RISK FREE
I believe in creating value for whoever I serve, meaning that the benefit I seek to create for you is always higher than the investment you make in me. After one week of trying out the program, if for any reason, you don’t expect to gain more than you gave, I will happily refund 100% of your money. The only criteria for a full refund is that you were on one out of the two calls and have completed the assignments for week 1 of the program to the best of your ability. If a life circumstance prevents you from participating during this cycle after registering, you will automatically be granted a seat in the next course. Thanks in advance for your integrity and allowing me to work with you on something so powerful that could change the world and your life.
HERE ARE YOUR OPTIONS + PACKAGES
FREQUENTLY ASKED QUESTIONS
What's is Jullien's track record?
MORE ABOUT WHY I CAN HELP YOU SUCCEED
Your Side Kick (In The A$$)
Since 2007, Jullien has been leading introspective trainings and creating tools to unlock people’s entrepreneurial spirit nationwide.
How far will the right answers to the wrong questions get you? Jullien Gordon
Jullien Gordon is Creator of SideHustla.com and Leader of The Incomes Generation. He foresees side hustling becoming the new career path for young workers. He defines side hustling as the practice of capitalizing on one’s gifts, talents, strengths, and skills to create and capture value in the world through who we are and what we do. Through his trainings at Fortune 100 companies such as Pepsi and PwC, speaking at colleges nationwide, and his website SideHustla.com, Jullien is igniting the entrepreneurial spirit of what he calls “The Incomes Generation.”
Jullien believes that employees create jobs too. Through his inquiry-based “innerviewing” technique and trainings, he helps professionals bring more of who they are to what they do. He has innerviewed hundreds of professionals and discovered that most have an entrepreneurial spirit and if they don’t feel free to exercise it at work, then they are likely doing it through a side hustle. Someone with a side hustle sees their employer as their biggest client, but not their only client or source of income.
Jullien’s work began in the talent recruitment and development industry in 2007 with his work as the Associate Director of Talent Recruitment for Management Leadership for Tomorrow where he recruited diverse talent at the college and MBA level. From there, he went on to start his own leadership development company called The Department of Motivated Vehicles (which is now New Higher). As the Founding Parter of New Higher, Jullien uses his innerviewing process to help companies and colleges understand what motivates their employees and students at a deeper level. New Higher’s introspective techniques, trainings, and tools seek to motivate, engage, and retain talent to increase presence, productivity, and profit.
Jullien trained at the Stanford Graduate School of Business where he focused on organizational behavior, high performance leadership, strategy, and entrepreneurship. Jullien is also the author of four books on career advancement, finding purpose, goal achievement, and closing the college-to-career gap to help young professional discover their life’s work and make their highest contribution to the world through their daily work.
What's the difference between a B.P.A.I.D. and a normal business plan?
WHAT IS THE B.P.A.I.D. ALL ABOUT?
Anyone can get a business plan template off the web for free and paste in their company’s name and logo, but just because you have the plan doesn’t mean that you can implement it. Like human being, businesses you unique and therefore must have a unique plan and implement strategy based on the creator of the business.
+ IMPLEMENTATION DOCUMENT
YOUR ASPIRATIONS What you hope will happen
YOUR ACTIONS What you will make happen
What's the conference call schedule?
What happens if I miss a call?
All calls will be held every Tuesday and Thursday at 9pm EST begin on Tuesday, August 27th and ending on Sunday, September 15th. If you miss a call, recordings will be available for download 1 hour after so that you can listen to it during you commute and catch up.
How much time should I expect to spend each week?
There will be two calls per week (2 hours), three audio modules to listen to per week (3 x 40 minutes each = 2 hours), and one accountability call with your partner (1 hour) for a total of about 5 hours per week.
HOW YOU WILL SUCCEED IN THE PROGRAM
What if I want to start a product-based business?
That’s great! The course will still help you, but it may take longer for you to see results because of the product development cycle. A good web application can take months to program and test before it is market-ready, however this program can help you write the business plan you need to raise funding in advance.
What if I already have a side hustle?
This program is made up of questions that every entrepreneur should be asking themselves on a regular basis. In the same way that Fortune 500 companies are required to evaluate themselves quarterly, so should we. Unless your business is already growing at amazing speed, this process will help you refine what you do and where you focus your time, energy, and resources.
How long will I have access to the online platform?
You will have lifetime access to the online platform. My hope is that your business supports you throughout your entire life. We know that your business will grow and change and the questions we provide are ones that you can continue to come back to time and time again.
How are our accountability partners selected?
We believe that the greatest form of accountability involves other people and events as opposed to deadlines and self-discipline. Therefore, the intention of the buddy pass is for whoever you chose to join you to be your partner. If you did not take advantage of the buddy pass, then we will partner you with you someone based on your region or industry.
What kind of support is offered afterward?
As an Inside Hustla, you will continue to get updates about changes in the curriculum and how they are implemented online to help refine your B.P.A.I.D. (Business Plan And Implementation Document). If you would like additional support after the program, we will inform you about Jullien’s coaching programs and live trainings.
Do you offer scholarships?
Each cycle, we offer one scholarship to a teacher, a veteran, a youth under 18, anyone who is unemployed, and a seniors over the age of 60. We believe in education, but our teachers are underpaid. Our veterans are coming home jobless and without support. Our teenage population is extremely talented and they have ideas they can grow as full-time students. And seniors have wisdom that can be valuable to the world though their traditional career may be over. This is our commitment to helping every American D.R.E.A.M. awake!